Why Lanolin?
It doesn’t just sit on skin. It behaves like it.

✓ Skin-Identical Lipids
Lanolin closely mirrors the lipids found in human skin. It’s skin-identical moisture that mimics you own oils.
✓ Semi-Occlusive + Semi-Permeable
It forms a breathable barrier that prevents moisture loss (TEWL) while allowing skin to self-hydrate.
✓ Water Binding Power
Holds up to 2x its weight in water for long-lasting hydration.
✓ Dermatologist Recommended
Trusted for compromised, dry and infant skin for decades.
Before and After using 101 Ointment Multipurpose Superbalm:
This super-dense balm penetrates & seals in moisture. Ultra Pure Grade lanolin gives the most extreme hydration for extremely dry & chapped lips and more. 100% Natural. 101 Uses. Discover more
